Media Strategy & Planning
Every client’s purpose of advertising may be different as each brand is unique; hence the strategy to promote every brand has to be different. We use the right kind of media mix in the entire process of media planning and buying as per our client’s branding requirements.
We identify and analyze our client’s basic purpose of their promotional requirements and branding needs and formulate the best media plan by using our domain experience, insights, expertise, creativity and the most important our focused dedication to provide the right kind of media tools which can provide the optimum utilization of the available resources under the line of their budgets and time frame.
Keys Of Media Planning
- Market Study : We also analyze the competitor’s media activities and the effect on the brand and market.
- Planning Objectives : We set media objectives that best reflect the segment and brand requirements, blending it with existing market study.
- Media Plans : We develop focused media strategy for our clients as a whole, based on advertising objectives. We recommend the ideal budget to achieve these objectives with the right media-mix.
- Our thrust is on working together with media groups, channels and the client is also involved from time to time and their recommendations too are fed into planning and buying process.