With airline travel remaining remarkably consistent throughout the year, Passengers are a captive audience having to pass through significant holding areas of the airport such as ticketing, security and baggage claim. Different sized displays can reach a larger percentage of traffic in each airport as all passengers follow common paths. Regional passenger traffic numbers are not double counted as they are in hub airports, Audience is expanded with well-wishers and ‘meeters & greeters’.. Airline passengers in airports tend to spend money and make decisions in their local community. A high level of this highly desirable captive audience are the business decision makers.
- Has the most captive audience
- Has highest income demographics
- Is the most targeted geographic media
- Has the lowest cost per thousand