Why Outdoor ?
“Outdoor is Big , Bold and Colorful. This is a powerful, persuasive & influential media that is present in everyone’s’ day and offers 24 hours exposure,7 days a week, 52 weeks of the year. You don’t turn it on and you can’t turn it off; You can’t change the channel and you can’t turn the page”.
Outdoor Advertising industry is significantly growing in India. from conventional to the most contemporary tools, technologies and techniques, Indian Outdoor Advertising Industry has been able to take the advertising messages to the audience out of the home and on the move in transit. Outdoor advertising through traditional Billboards, Street Furniture & various transit mediums as Airplane, Train, Taxi, Bus, Auto, Mobile van ,Mobile Rickshaw etc can be easily seen everywhere in the Cities, Airports ,Malls ,Towns and even Villages of India.
The estimated size of Out of Home Media advertising (OOH ) spend in India is projected to become almost twice its current size in 2013 (Approx- Rs 25 billion). Out-of Home advertising cashes upon the opportunity to display advertisements that affect, engage and compel action of potential customers.
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