Media Strategy & Planning
Welcome to four square outdoor

Media Strategy & Planning


Every client's purpose of advertising may be different as each brand is unique; hence the strategy to promote every brand has to be different. We use the right kind of media mix in the entire process of media planning and buying as per our client's branding requirements.

We identify and analyze our client's basic purpose of their promotional requirements and branding needs and formulate the best media plan by using our domain experience, insights, expertise, creativity and the most important our focused dedication to provide the right kind of media tools which can provide the optimum utilization of the available resources under the line of their budgets and time frame.
Keys Of Media Planning

  • Market Study:We also analyze the competitor's media activities and the effect on the brand and market.
  • Planning Objectives:We set media objectives thatbest reflect the segment and brand requirements, blending it with existing market study.
  • Media Plans:We develop focused media strategy for our clients as a whole, based on advertising objectives. We recommend the ideal budget to achieve these objectives with the right media-mix.
  • Our thrust is on working together with media groups, channels and the client is also involved from time to time and their recommendations too are fed into planning and buying process.


We have got the tremendous services and support from Four Square Media Services and being given a special care from their entire team for the successful execution of the campaign and timely reporting for the monitoring of the campaign, the customer care is excellent.
Vikas and Anshul Garg Team - Shri ganesh jewellery house ltd
We are associated with Four Square Media Services since more than a one year and have got timely and adorable services, the support and cooperation is awesome, and their approach is as a working partner not mere an ad agency .
Bhuwan Bhaskar Director - BTRC
Our outdoor campaign has been successfully result oriented through FSM Services within a reasonable budget and it has served our purpose and was targeted as per our clientele.
Manoj Thapliyal Operation Manager - The Yellow chilli
The services we availed from Four Square Media are quite satisfactory and have customer oriented approach with customized package of all media formats.
Jitender and Sunil MAAC
The entire team of FSMS accomplished our transit media campaign successfully and coordinated with us at every single step, we appreciate their efforts to make our campaign fruitful.
Ms Prerna Brand Lead - Vodafone
I appreciate FSMS & Team to help n support to manage our branding of Delhi/Ncr branches. I asked so many questions, but u always answered and solved my queries!
Pankaj Thareja Manager-Branding - Muthoot Fincorp Ltd

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